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What are you currently reading?

Discussion in 'Book Club' started by paulwarren, Aug 11, 2015.

  1. paulwarren

    paulwarren Administrator Staff Member

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    I'm just about to start reading DotCom Secrets by Russel Brunson.

    On all accounts, it's a pretty solid book!
     
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  2. Will

    Will New Member

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    Just read No B.S. Direct Marketing by Dan Kennedy highly recommended.
     
  3. paulwarren

    paulwarren Administrator Staff Member

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    What were your top take-aways from reading that book Will?
     
  4. Karen MtGWebDesign

    Karen MtGWebDesign New Member

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    I'm reading Practicing Mindfulness: An Introduction to Meditation and also re-reading Reaper man by the late great Terry Pratchett (I love Discworld novels).
     
  5. adammarsh

    adammarsh Administrator Staff Member

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    I'm reading Endless Referrals by Bob Burg.

    Great book, a little date though. It really tells you how to look towards the network of people you currently have, and throw those trusted people work, so that you can receive it back at another time.
     
  6. lukeduggan

    lukeduggan Founding Member Staff Member

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    I recently finished reading the 12 Week Year by Brian Moran. It's about breaking everything down into smaller projects (12 weeks) so that you don't get stuck in the trap of only busting your butt November to January and cruising through the rest of the year because there is no pressure. So he's all about pressure (but in a good way). Loads about measuring (which is done weekly) and ways to keep projects on track. I really enjoyed this one.
     
  7. Will

    Will New Member

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    The key takeaway is to get your marketing triangle right. Right market, right message, right media. Sounds simple but there is work behind making it simple. When you do nail it you can really grow a business like FedEx, Domino's, Dropbox etc.
     
  8. Pete Devkota

    Pete Devkota Founding Member

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    Work the system and the greatest salesman in the world. Both beautiful reads.

    One is all about systems and processes while the other is about the art of selling.
     
  9. Jacqueline

    Jacqueline Administrator Staff Member

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    Hi Luke,
    I'm interested in reading this book. Would you actually implement the content however? I know I read a lot of books and only use bits and pieces... I'm thinking that the concept of breaking down projects into 12 week time frames might be quite useful for some of the projects we have coming up in 2016.

    @lukeduggan
     
  10. lukeduggan

    lukeduggan Founding Member Staff Member

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    Hi Jacqui, for some reason I didn't get the notification that you posted on my thread. I think my email filters are filtering too the max.

    Yes, I would suggest implementing what's in the book. The main focus of the book is that having a long term goal is an invitation to procrastinate. So setting challenging goals on tight time lines is key. They use 12 week plans, every week has a set of objectives and because of that short time between measurable outcomes it continues to drive you forward.

    I did some of it, but like many things it did fall by the wayside when things got crazy busy for me, but it's solid on it's strategy and I have kept some of the good habits from it. I will try to re implement some of the things that I am not currently using and already have a solid plan mapped out

    @Jacqueline
     
  11. Jacqueline

    Jacqueline Administrator Staff Member

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    Thanks Luke, you've convinced me. I've just downloaded the e-book version from Amazon and started reading. Will begin to set out the plan for my e-Commerce biz for this year! I'll let you know how I go sticking to the strategy.

    @lukeduggan
     
  12. Ken Lee

    Ken Lee Founding Member

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    I am currently reading Creativity Inc by Ed Catmull the founder of Pixel. Great book on building culture, great read!
     
  13. paulwarren

    paulwarren Administrator Staff Member

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    What is everyone reading at the moment?
     
  14. Ken Lee

    Ken Lee Founding Member

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    I am reading a book called Heroic Leadership!

    https://www.goodreads.com/work/quot...ctices-from-a-450-year-old-company-that-chang

    It is amazing, it is written by a guy who used to be a Jesuit Priest and eventually worked at JP Morgan. He goes back 400 odd years and shows how the Jesuits created the form of leadership that everything today is based on. He takes you through how the Jesuits came to be and what their 4 main leadership frameworks were before their time and even more relevant today.

    It is funny that the more I read this book and the books I mention below the more I am starting to gravitate back to what I learnt in the Army (Spent 8 years full time there) and a lifetime of being involved in Football in regards to leadership, KPI's, Goal Setting etc.

    So it is funny to see myself rapidly doing a 180 back to some fundamentals that were beat into me so many years ago. :)

    The more i go on the more I believe that the stuff that is old school or even ancient is pure gold. Anything from this through to the Art of War or Letters from a Stoic!

    In my opinion it really does make a lot of the other books written these days seem very shallow and fleeting. It also seems that we think we are a lot cleverer than our forebears were, this is obviously not the case.
     
  15. Will

    Will New Member

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    Just read A Technique For Producing Ideas. Older book on creative thinking but a great read and a simple system to boost your creative thinking.
     
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  16. paulwarren

    paulwarren Administrator Staff Member

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    I have no doubt a lot of new books out now are just rehashed versions of these really great old books.

    It's like, think & grow rich.

    How much content out there is based on this book. It's crazy.

    ------

    What are you key take away from those books guys?
     
  17. Ken Lee

    Ken Lee Founding Member

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    Well before i answer that question, what are you reading @paulwarren :)

    Two people can read the same book and have different take-away's depending on their experience, knowledge and problems faced right now. Big takeaways for me are all about setting goals, how to work toward that goal.

    It is about thinking more strategically, not getting mired down by the technical or donkey work. Seriously, if you cannot learn how to do tasks that take your business forward you should be working for someone else.

    The magic comes in deciding what task is going to take your business to where you want it to be. What needs to be done, what targets need to be hit to not only level up but jump multiple levels at a time without destroying your cash flow. :)
     
  18. Ken Lee

    Ken Lee Founding Member

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    Reading Pitch Anything by Oren Klaff right now. Interesting concepts built around framing the pitch!
     

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